I have worked with Fred and Farid on two projects, The Four Seasons and Coach were the clients. I worked as a contract Art Director to assist in workload. Most recently, I helped with a campaign for Coach Gold Fragrance with actress Storm Reid. This project released in the summer of 2025.
I created these templates based on their presentation and branding. All images are CYMK format for print. I made a template for each of the fragrance bottles in the line with images of Storm Reid. The purpose of this project was to assist the agency so they meet the necessary deadlines while also doing pixel accurate work. Attention to detail was very important because the image crops needed to be exactly as noted in the presentation.
Other examples of the packshot templates that needed to be created.
When working on the Four Seasons project, I was in charge of how the images were cropped and how they looked in the composition. Each still needed to be cropped in multiple sizes with the logo placement and copy. I decided to add a gradient throughout for added readability which the Art Director approved of.
I created a set of stills for each of the desired Four Seasons locations. The one below is for Oahu.
This set below is for The Four Seasons Tamarindo.
I also created the desired Pinterest carousels and stills. (Pictured below)
